Meaning Maker

MM

Physically, Meaning Maker is modest: a multi-colored series of letter-sized tri-folds. It would look at home in any Kinko’s or a Human Resources office but it is only a spoof of corporate aesthetics. A closer look would reveal Meaning Maker to be a subversive tool for  “conceptual intervention.” Currently the project exists in six editions (Art Viewing Experience, American Citizenship, Academic Conference, Family Gathering, Periodic Personal Evaluation, and Relationship to Nature) with one new edition debuting soon (Higher Education) and more in the works. All are available for FREE download. In case you’re wondering, no word on any kind of Printmaking Blog Experience edition.

Meaning Maker is one of many collaborative projects by Nanette Wylde and Kent Manske of PreNeo Press in California. In their own words, “the project plays with aspects of contemporary cultural production including: multiples, give-aways, surveys, branding, spin, and corporate marketing strategies.”

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Here’s an example of what you’ll find inside of the Academic Conference edition of Meaning Maker. Note the potential for some honest responses…

MM_sample

Meaning Makers will be included in two journals this Summer/Fall: FLAT (out of Chicago) and Visual Communication Quarterly (CSU Fullerton). There’s a long list of venues that have shown Meaning Makers and PreNeo is always looking for and open to more exhibition opportunities for full scale or single edition kiosks.

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Categories: Artwork


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