WTF is a QR Code?

Every once in a while a poster comes along that’s just too printeresting to ignore. Here’s a case in point…

8852_23mogwaiAlan Hynes, Silkscreen, 25″x 18.5″, $30 ea (or all 3 for $75).

Alan Hynes has created a set of three, red-hot posters for the band Mogwai. Each poster features a black and white barcode design that can be scanned with a QR code reader to reveal information digitally. QR stands for “quick response” and QR code reader apps are available for your iPhone and other cellular devices. You definitely see QR codes on things in the US but apparently QR codes are totally pervasive in Japan and can be found on all kinds of printed material (advertisments, maps, business cards, etc.) as a way for people to upload information to thier mobiles. It’s interesting to see a symbiotic relationship between print and electronic media.

The distance between analog and digital gets smaller by the day.

shachihata

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Categories: Technology


3 Responses to “WTF is a QR Code?”

  1. blissmarketing says:

    I agree but thankfully, more people are becoming more aware of the technology. recently, I created a marketing campaign for the company that i worked for and used http://www.beqrious.com for the creation of the qr code, you should see the look on everyone’s faces!!

    thankful that the qr code technology is going to come to us very soon….the moment more people start using web-enabled phones here.

    good post!

  2. […] There have been no shortage of lamentations about The Death of Print at the hand of digital media but it’s not dead yet, right? In fact, I’ve heard whispers in dark corridors about a new relationship between analog and digital- a symbiotic relationship where the two compliment rather than compete. Which brings me back to QR codes… […]

  3. […] = {"data_track_clickback":true,"ui_language":"en"};It’s been almost two years since I did my first post on QR technology. Alan Hynes had done some silkscreen posters for Mogwai that utilized QR codes. […]