20×200: Gallery as Publisher/Distributor
Dustin Amery Hostetler, Color Study #4
In September of 2007, 20×200 “opened its doors” as an on-line extension of Jen Bekman Gallery. Every week, they release two new archival print editions. Each image is available in three sizes: small (8 1/2″x11″) in an edition of 200 for $20 each, medium (17″x22″) in an edition of 20 for $200, and large (30″x40″) in an edition of 2 for $2000. All prints are digitally printed with archival ink on 100% cotton rag paper. Every print comes with a signed and numbered Certificate of Authenticity (interestingly, the actual prints are not signed). From their website…
As we see it, there are a lot of people out there who want to sell their art and a lot of people who’d like to buy it. They just have a hard time finding each other. The internet is the perfect place to bring those people together, and we’re exactly the right people to make it happen. We’re passionate about art and the internet at 20×200. We’re excited about creating a place where almost any art lover can be an art collector.
Similar print-focused projects seem to be popping up; another example is Threadless Prints. These ventures are finding a new way to reach potential collectors and are benefiting from the internet’s democratizing effect. The project has opened up the white box of the gallery to people otherwise excluded (whether by finances, geography, etc.). With luck and careful development, projects like these can be “gateway drugs,” planting a taste for print that becomes habitual.
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one project like this i’ve been a fan of is tiny showcase- there’s some good stuff in there, and it’s all in one size (not sure how i feel about the multiple sizes, maybe veering too much towards kinkade-ish-ness, even if they claim that to be intentional).
since i found out about it they seem to sell out most of their runs, which are usually 100..
http://www.tinyshowcase.com/
Threadless prints always work well !