FLOWmarket
FLOWmarket is the brainchild of Danish designer Mads Hagstroem.
FLOWmarket is a shop designed to inspire consumers to think, live and consume more holistic. The core of FLOWmarket is the scarcity goods collection where present imbalances from the 3 FLOW dimensions (individual, collective and environmental flow) have been adressed and transformed into physical products. Scarcity goods products in the shape of aesthetically designed (empty) packings with humorous and thought awakening prints that consumers can buy in the venueshops or via the online shop. Further on FLOWmarket collaborate with designers and artists around the globe that fits with our mindset, humour and aestetichs.
Having seen FLOWmarket installed at the 2006 ICFF in NYC, I can say it creates quite an impact. There’s a nice overlap of art and product design. Minimal and whimsical at the same time.
