Over-priced Coffee Chain embroiled in Printmaking-induced Controversy

Starbucks has revived an older version of it’s mermaid/siren logo much to the dismay of one Christian watchdog group. 

The Telegraph reported the story on May 15th…

The logo comes from an old sixteenth-century Norse woodcut and features a bare-chested woman with a mermaid-style fish tail that is split in half.

Once again, the seeds of trouble are planted by printmaking. 

The Resistance, a Christian activist group based in San Diego, says the woman looks like a prostitute and suggests the firm should be calling itself “Slutbucks” instead.

Its founder Mark Dice is calling on the group’s 3,000 members across the US to boycott the firm.

“The Starbucks logo has a naked woman on it with her legs spread like a prostitute,” said Mr Dice.

Wow. I’m not sure what crosses the line in terms of posting someone else’s article so I’ll end my quoting there but I recommend following the link. Any story that can generate these kinds of headlines has to be a good one: Venti-Sized Controversy Over New Starbucks LogoSome steamed over Starbucks new logo, and Starbucks: Drink of the Devil.

Brand Autopsy has a great breakdown of the Starbucks’ logo evolution.

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